Smarter matched betting with consistent tools and a premium UI. Oddsmatchers, calculators, offers, and a profit tracker, all in one place.

Product

Dashboard
Offers
Oddsmatchers
Calculators

Learn

Tutorial
Guides
Help Center

Support

Contact
Community
Discord

Company & Legal

Pricing
Terms
Privacy
Cookies

18+

Over 18's only. Matched betting requires the placement of bets on gambling sites.

© 2026 Better Bet. All rights reserved.

Introducing the Gubbing & Value Index: How We're Ranking Every UK Bookmaker

GVI Bookmakers Methodology

Introducing the Gubbing & Value Index: How We're Ranking Every UK Bookmaker

Daniel Marsh9 May 202610 min read

Is Matched Betting Legal in the UK? (2026 Compliance Guide)

On this page

Summary
Why we built this
How GVI is computed
What we found in the launch cohort
What GVI is not
How we'll keep it honest
Where to find each bookmaker's rating
The practical takeaway