How the Gubbing & Value Index works

Daniel MarshLast verified 9 May 2026

Editor at Better Bet. Ex-bookmaker customer service. Knows what soft accounts look like from the other side of the screen.

The formula, live from the engine

GVI = round(GubbingRisk × 3 + WelcomeOffer × 2 + Reload × 3 + Reliability × 2)

Gubbing Risk

×3 (30%)

Welcome Offer Value

×2 (20%)

Reload Frequency & Value

×3 (30%)

Reliability

×2 (20%)

Composite range 0–100. Letter grades: A+ (90–100), A (80–89), B (70–79), C (60–69), D (50–59), F (0–49).