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Over 18's only. Matched betting requires the placement of bets on gambling sites.

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Betting Exchanges Guide

Learn how a betting exchange works, and how we use them in matched betting.

Beginner•4 min•Fundamentals
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What is a Betting Exchange?

A betting exchange is a marketplace where people bet against each other, not against the house. Instead of a bookmaker setting the odds and taking the risk, the exchange simply matches customers who want to BACK an outcome with customers who want to LAY (bet against) that same outcome, and charges a small commission on the net winnings.

What is backing and laying?

This is different from a traditional bookmaker. With a bookmaker you can only place back bets. On an exchange you can be the backer or the layer. That ability to lay outcomes is what makes matched betting work.

Diagram showing bookmaker on one side vs exchange matching backers with layers
Bookmaker vs Exchange: the exchange connects backers and layers instead of taking the opposite side itself.
Think of an exchange like a stock market for bets. The platform connects people and settles results, but the money is between customers.

Backers, Layers & Price Matching

On an exchange every selection has users offering prices to BACK and users offering prices to LAY. When a back price and a lay price meet with enough money available on both sides, the bet is matched. If there isn’t enough money at your chosen price, your bet (or part of it) stays ‘unmatched’ until someone takes it, or you change the price.

How matching works (quick view)

Arsenal to win, available to lay at 3.0 for £150
You place a £10 BACK bet at 3.0 → instantly matches against some of the £150 to LAY.
If you placed £300 to back, only £150 would match now; the rest would wait (unmatched) unless more layers appear.
Matched = confirmed bet. Unmatched = a live offer that can be cancelled, edited, or left to be taken.

Key Terms You'll See

Glossary

Back odds: Price you take when betting FOR the outcome.
Lay odds: Price you take when betting AGAINST the outcome.
Lay stake: The amount you gain if the outcome does not happen.
Liability: Your maximum possible loss on a lay bet. Formula below.
Commission: Small % charged by the exchange on your net winnings in a market (typically 2%).
Liquidity: Money currently available to be matched at specific odds.

Lay Liability

When you lay a selection, you might have to pay out if that selection wins. The exchange therefore asks you to have enough funds to cover the worst case, which is your 'liability'. It's calculated from the odds and your lay stake.

Liability formula & example

Formula: Liability = (Lay odds − 1) × Lay stake
Example: Lay £10 at 3.0
Liability = (3.0 − 1) × 10 = £20
If selection LOSES (your lay bet wins): you receive the backer’s £10 stake, minus exchange commission.
If selection WINS (your lay bet loses): you pay out your £20 liability.
You only pay commission on markets where you finish with net winnings.
The exchange shows your liability before you confirm the bet. Double-check it matches your calculations.

Commission: what you actually pay

Exchanges charge commission on your net winnings in a market. This is typically 2% but with Smarkets you will pay 0% for your first 60 days. There’s no commission on markets where you end up losing overall.

Claim Smarkets 0% Commission

Commission example (2% for illustration)

You LAY £10 at 3.0 and the selection loses
Gross win from lay bet = £10 (you keep the backer’s stake)
Commission (2%) = £0.20
Net win credited = £9.80

Why Exchanges Matter for Matched Betting

Matched betting relies on covering both sides of the same outcome by backing with a bookmaker and laying on an exchange. The lay bet removes the risk of the bookmaker bet, letting you convert free bets and promotions into reliable profit.

How matched betting works

1) Place the back bet with a bookmaker (often using a free bet).
2) Place a lay bet for the exact same selection on the exchange.
No matter what happens in the event, one of your bets will win and the other will lose. Overall, you will make the same profit regardless of the outcome.

Frequently Asked Questions

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