Better Bet
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BetterBet

Smarter matched betting with consistent tools and a premium UI. Oddsmatchers, calculators, offers, and a profit tracker, all in one place.

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Over 18's only. Matched betting requires the placement of bets on gambling sites.

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Authors

The team writing Better Bet — matched bettors, ex-bookmaker staff, and personal-finance journalists.

James Cooper

James Cooper

Senior Editor, Matched Betting

Senior Editor at Better Bet. Matched bettor since 2018. Writes the technical content — calculators, oddsmatchers, advanced strategy.

0 posts
Tom Whitfield

Tom Whitfield

Senior Writer, Sports Betting

Senior Writer at Better Bet. Lifelong racing fan from Suffolk. Covers horse racing and football matched betting.

0 posts
Daniel Marsh

Daniel Marsh

Editor, Bookmaker Coverage

Editor at Better Bet. Ex-bookmaker customer service. Knows what soft accounts look like from the other side of the screen.

0 posts
Oliver Pike

Oliver Pike

Writer, Casino & Advanced Strategy

Writer at Better Bet. Maths grad. Spends most of his time on positive-EV casino offers and advanced strategy.

0 posts
Henry Bramwell

Henry Bramwell

News & Seasonal Editor

News & Seasonal Editor at Better Bet. Former freelance sports journalist. Writes the timely stuff.

0 posts
Sophie Hughes

Sophie Hughes

Editor, Beginner Guides

Editor at Better Bet. Started matched betting in 2022. Writes the friendly beginner explainers and side-hustle pieces.

2 posts
Charlotte Reeves

Charlotte Reeves

Writer, Personal Finance

Writer at Better Bet. Personal-finance journalist. Covers the money, tax, mortgage and compliance side of matched betting.

0 posts